Summer in Provence

A seasonal campaign inspired by the colours, warmth and natural beauty of Provence.

The creative direction captured the feeling of summer through vibrant product storytelling, fresh colour palettes and sun-drenched visual cues, creating a campaign that felt joyful, sensorial and unmistakably L’Occitane.

My role covered campaign concept development, art direction and multi-channel creative adaptation across web, CRM, social, print and retail.

The campaign brought together commercial product messaging with an elevated summer identity, helping create a consistent brand experience across customer touchpoints.