I’m Mohammed Kelenchy, a London-based creative leader with over 15 years’ experience shaping brand identity and campaign storytelling for beauty, fashion and lifestyle brands across the UK and Europe.

My work sits at the intersection of strategy and design - turning business objectives into bold, cohesive creative across digital, print, CRM, social and retail. I’ve led multidisciplinary teams, built in-house creative capabilities, and delivered luxury brand experiences that feel considered, consistent and commercially effective.

I believe great creative should not only look beautiful, but work hard - strengthening brand presence, connecting with audiences and making every touchpoint feel purposeful.