L’Occitane X SpaceNK

A retail takeover created to bring L’Occitane’s brand world to life across key Space NK store locations in London, Birmingham and Manchester.

The project focused on creating a premium, immersive in-store experience that elevated L’Occitane’s presence within a multi-brand retail environment. The creative direction balanced brand storytelling, product visibility and strong visual impact, ensuring the space felt distinctive, considered and true to L’Occitane’s Provençal identity.

My role included developing moodboards, shaping the creative direction, and working closely with an external agency to bring the concept to life through 3D mock-ups, artwork, props and final in-store installation. From early concept through to execution, the aim was to create a warm, engaging and commercially effective retail experience that stood out within Space NK’s high-value doors.