L’OCCITANE — SHEA CAMPAIGN

A multi-channel campaign celebrating one of L’Occitane’s most iconic ingredients: Shea Butter.

The creative direction focused on warmth, care and everyday nourishment, bringing the richness of Shea to life through soft product storytelling, elevated layouts and a consistent visual system across digital and retail touchpoints.

My role included campaign development, local art direction and design across key visuals, digital assets, CRM, web, social, print and in-store communications.