L’OCCITANE — HOLIDAY 2025

A festive campaign built around the magic of gifting, seasonal storytelling and joyful product discovery.

The creative direction brought together colour, warmth and celebration, creating a flexible campaign system that could work across digital, CRM, paid social, web, retail, print and PR channels.

My role included campaign development, art direction, toolkit creation and creative delivery across multiple touchpoints, ensuring the campaign remained consistent, premium and commercially effective across markets.

The final creative helped bring the holiday season to life through a rich, joyful and recognisable visual world that celebrated gifting, togetherness and the spirit of L’Occitane.