A gifting campaign designed to elevate seasonal moments and reinforce L’Occitane’s position as a thoughtful gifting destination.

The creative approach focused on generosity, warmth and discovery, using premium product compositions, considered layouts and a clear visual system to support key gifting messages across digital and retail channels.

My role included art direction, campaign design and the development of flexible creative assets for CRM, web, social, print, retail and promotional touchpoints.

The result was a consistent and elevated gifting campaign that balanced brand storytelling with clear commercial messaging.