Caudalié

A series of campaign and product launch assets developed to support Caudalie’s premium skincare storytelling across digital, print and retail channels.

The creative direction focused on clean layouts, refined typography, natural textures and product-led storytelling, creating a visual system that felt fresh, elegant and aligned with the brand’s French beauty heritage.

My role included design, campaign adaptation, art direction support and the development of launch assets across digital, social, print, retail and trade touchpoints.

The work helped create a consistent and elevated brand experience across multiple channels, supporting product launches with clear, premium and commercially focused creative.