Created a full holiday campaign identity for Boden, including art direction, campaign assets, bespoke typography and a distinctive festive colour palette. Built around the idea “Colourful Words. Joyful Moments.”, the campaign brought warmth, playfulness and togetherness to life across digital and social touchpoints.

Alongside the visual creative, I played an active role in shaping the campaign's web experience, collaborating on the UX and UI of the site build to ensure the creative translated effectively into an intuitive, engaging customer journey. From page layouts and content hierarchy to responsive design considerations, I helped bridge creative vision with digital execution, creating a consistent experience across every interaction.

The result was a campaign that felt unified across every channel, combining strong visual storytelling with a user experience designed to inspire discovery and drive conversion.